Viktoria Aksnes

2018
Visual identity

Photo: Roberto Aguilar
In 2018 fashion designer Viktoria Aksnes started her own brand with the clothing line her by Viktoria Aksnes that offers fashion based on designs through collaboration with artist and sister AURORA. Handmade by designer herself, the line provides pieces with a familiar feel and link to AURORA's personal expression and recognizable signature looks over time.

The brand’s ambition to offer comfortable clothing with an effortless look, resulted in a collection consisting of voluminous, soft, yet empowering designs.

With inspiration from Viktoria's combination of nordic aesthetics and cuts with an eastern feel, we created a minimalistic, yet elegant visual identity. The typography has subtle details where the curves of the letters are cut off and adds associations to construction, folds and cut-out pieces of fabric.