Norse Feedback is a self-reported clinical feedback tool working towards better clinical focus and patient treatment. Norse allows the patient to give feedback and gathers information about the patient needs, in order to make sure that the therapy is adapted to suit each individual.
We designed Norse Feedback's new visual identity with inspiration from the innovative focus on personalized treatment. We also created UI-guidelines for both the patient and clinician application and an animated infofilm.
The goal for the infofilm was to explain how the application works without alienating the patient with too much technical information. With this is mind we illustrated a set of friendly and playful, yet minimalistic characters to communicate the human focus.